The 10 Best Online Travel Agencies in the World

The 10 Best Online Travel Agencies in the World

Online travel agencies, also known as OTAs, are marketplaces that allow travelers to book a range of travel services including accommodation, flights, short-term rentals, cars and holiday packages. Typically, OTAs charge business owners a commission on bookings.

They offer a wide variety of booking options with filtered results based on price and preference. They are popular among travellers and attract millions of visitors each month.

1. Airbnb

Airbnb, a market-leading OTA that allows guests to book short-term stays through a marketplace, is known for its convenience and the fact that it offers access to unique deals. However, it is important to remember that OTAs will typically charge business owners a commission for each booking.

Other notable online travel agencies include TripAdvisor, which is renowned for its user reviews, Vrbo and Homeaway, which focus on short-term rentals, and Egencia, which caters to corporate travelers. These OTAs provide a one-stop shop that lets travelers easily book their flights, hotels and car rental through a single platform.

Despegar, an OTA that is popular in Latin American markets, and Trivago, a hotel metasearch site best known for its infamously cheeky commercials featuring the “trivago guy,” round out the top 5. Other niche OTAs exist that cater to skiers or campers or adventure travelers or luxury travelers. Regardless of their size, listing with these online travel agencies is a valuable way to attract new guests and increase revenue.


2. Expedia Group

Whether you want to book hotels, flights, rental cars or cruises, Expedia Group has it all. It also offers a host of other travel products like tours and activities and local experiences that are sold through its Expedia Local Expert brands.

The 110-employee Egencia business travel division has a smarter marketing message than most rivals, promoting its tools as a suite that corporate travel managers can integrate into existing processes rather than as standalone solutions. This business-to-business marketing skill could pay off big time in winning bigger global accounts.

Vrbo, the vacation rental brand that Expedia bought in 2015, completes the OTA’s offerings and makes it a formidable competitor to Airbnb for instant online bookings. But first it must standardize its fee model, make all of its listings instantly bookable, and close geographic gaps. Then it will really be a force to be reckoned with.

3. Orbitz

Orbitz is a budget-conscious online travel agency that receives positive feedback from travelers. It offers a variety of travel services, including flights, hotels, car rentals and vacation packages. It also allows users to create an account and save specific listings for later review or booking. Its affordability and convenience make it a popular choice for many travelers.

Its customer service is available around the clock and is helpful in resolving any issues. However, its search engine may not provide all the best results when compared to other metasearch engines. Additionally, the company charges a commission fee for each booking it drives to hotel owners. Nonetheless, listing on niche OTAs like this can still be a worthwhile strategy for hoteliers looking to drive new bookings.

4. Despegar

Despegar is the leading online travel agency in Latin America and one of Argentina’s tech unicorns. It started out as an airplane ticket booking service, but soon incorporated hotel and other travel services into its platform.

As a result, it has accumulated a large user base primarily composed of users from Latin American countries such as Argentina and Brazil. It is leveraging its local presence to develop same-side network effects between buyers and sellers of hotels and other accommodations.

With Despegar, hotels can connect with travellers in the valuable South American market and manage their listings on the platform through a single channel manager. This provides a powerful and highly-targeted channel to the lucrative market with features like enhanced visibility, simplified management, and secure transactions. It also offers insights into traveller behaviour and preferences that help refine offerings to stay competitive.

5. Agoda

The company offers a full range of services to travelers and hosts. For guests, this includes booking flights and hotels in a single reservation. This makes it easier to keep track of everything, and it also helps when things go wrong.

Agoda has an extensive network of accommodations around the world, from budget hostels to luxury five-star resorts. Its competitive rates and promotional discounts make it a great choice for travelers on a tight budget.

Its user-friendly website and mobile apps allow users to find and book accommodation easily. It also features a search engine that allows users to compare prices for hotels and flights. Agoda also offers a number of flexible payment options and provides customer support in multiple languages.


An online travel agency (OTA) is a company that offers consumers the opportunity to connect with various types of travel services in one single platform. They are particularly influential in the markets for hotel bookings, flights and car rentals as well as tours and activities.

For hotels, connecting with OTAs can lead to a significant increase in visibility and direct bookings. However, it’s important to balance the number of bookings generated through OTAs with your direct channels like your website and social media.

For tour and activity operators, the OTAs that have the largest presence in the market are often the best partners to partner with. This is because they have the clout to drive large volumes of traffic and are able to offer customers a wide selection of local experiences. The biggest OTAs also have strong brand recognition and high levels of trust among travelers.

7. TripAdvisor

The site has millions of users and is the world’s largest container of user reviews about hotels, restaurants, and activities. Travelers use these reviews as part of their decision making process when booking a hotel or restaurant.

TripAdvisor claims to be the “most trusted source of travel information.” However, their lack of transparency and profit motives have created trust issues with businesses, particularly small and medium-sized businesses.

In 2011, Kenneth Seaton, owner of the Grand Resort Hotel and Convention Center in Pigeon Forge, Tennessee, sued TripAdvisor for defamation after it voted his establishment “America’s dirtiest hotel.” The suit was dismissed because the review was an opinion and protected by free speech laws.

8. Traveloka

Traveloka is an online travel booking agency that provides a one-stop solution for all travel needs. The company offers flights, accommodations, and tours in over 130 countries. Traveloka also has flexible policies that allow customers to reschedule or request refunds without hassle.

Investing in new technology is crucial for OTAs to maintain competitive advantage, and Traveloka has taken this seriously. The company has upgraded its website and launched mobile apps to offer a better experience for travelers.

In addition, Traveloka has been expanding its market reach by partnering with industry leaders and offering innovative services like Buy Now Pay Later. Adding these features to your business’s offerings can attract more customers and increase conversion rates.

10. Expedia

Known as one of the largest online travel agencies (OTAs), Expedia Group owns and operates many different websites that offer flights, hotels, car rentals, tours and activities. Travelers can use these sites to research and book their entire trip from start to finish.

The company recently acquired Vrbo, which adds a wide range of vacation rental options to Expedia’s portfolio. This gives the company a strong alternative to Airbnb in the home-sharing space, and it also helps Expedia compete against Airbnb for instant bookings in popular vacation destinations.

For hospitality businesses, listing with these OTAs can lead to higher booking volumes and provide valuable data and market insights. However, it’s important to choose the right OTA for your business. Here are some tips to help you make the right decision.


Online travel agencies, also known as OTAs, are marketplaces that allow travelers to book a range of travel services including accommodation, flights, short-term rentals, cars and holiday packages. Typically, OTAs charge business owners a commission on bookings. They offer a wide variety of booking options with filtered results based on price and preference. They are…

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